NEWS ANCHOR GOES NATURAL, RATINGS AND QUESTIONS SOAR!!(VIDEO)
Rochelle Ritchie of WPTV-TV in West Palm Beach, Florida decided to let her hair go 'natural' and let viewers see the transformation. During the process, the ratings of Ritchie's show increased. When she first told the idea to the news director, a white man, he had no idea about the process. The news director said," I had no clue this was an issue. I never heard about it, and I had African American friends. I instantly bought into this story. I had not seen this story done. It brings up a safety concern ." His only concern was that the viewing audience wouldn't care but the feedback proved positive. Ritchie also posted her story on a website. "Making the decision to go natural was not an easy one, especially being a black female reporter. After graduating Western Kentucky University in 2004, I accepted an editor position at a local TV station in my home of Lexington, KY. I had sent out tons of resume tapes hoping to one day be a reporter. But ...